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Welcome to Rik Hoving Kustoms
In the summer of 1979 my father, mother sister and I were visiting Sweden on our summer vacation. I sat in the back seat looking at the beautiful Swedish landscape. Suddenly, out of the corner of my eye I spotted a car at a gas station. It was black with bright yellow and orange flames and I’d never before seen anything like this car and begged my father to turn the car and go back. When we finally arrived at the gas station, the car was nowhere to be seen.

After returning home I immediately started rebuilding a small 1/64 scale die-cast model car into something similar as I had seen in Sweden. I had no idea what kind of car I had seen, but I knew it was love at first sight. It was so different, wild and amazing and nothing like the cars I saw when I grew up in the Netherlands.

After roaming the Dutch bookstores – in a non-digital time – I learned that I had seen a a black with bright yellow and orange flamed, jacked up 1970’s El Camino. And I found out that there were Hot Rods, Street Machines and Custom Cars. Of all those wonderful cars the Custom Cars appealed to me the most.

Over the years my knowledge and my passion grew. Resulting in photo archives, magazine articles, books, shows, Custom Car designs and the online Custom Car Chronicle.

I am happy you’re here and I hope to inspire you with the beautiful world of Customizing

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